Road Safety Ads During The South Africa 2010 World Cup: Excellent Idea

I was watching the South Africa 2010 World Cup the other day, and I saw this ad on one side of the pitch:

You can see the panel that Says "Stay Alert. Stay Alive" from the South African Road Safety Program. I think that it is an excellent advice for everybody on roads or streets (Pedestrians and Drivers included).

I found out that this organization is involved in this ad campaign:

The Organization is http://www.arrivealive.co.za/ and this is it's vision: " To develop an effective road safety information portal that will enhance awareness of road safety and save lives".

I think that it is an excellent idea to make this ad campaign during this World Cup. Many People will be more aware about traffic safety, and this awareness will reduce traffic accidents and will save lives. Visit the organization's website. Remember, Always obey all traffic laws and drive safely!.