8/03/2010

Strong Road Safety Ads. Be Aware Of Road Safety

I was navigating trough the Internet and found a very interesting article titled "40 years of road safety adverts". It's about the history of hard-hitting and thought-provoking adverts from the Britain's Department of Transport that stretch back over 40 years. The article finished by saying that the most recent campaigns which warns drivers to kill their speed or live with the consequences are very strong as well, but focuses on the grief and guilt of a man who has killed a young child in an accident. Reactions indicate that the powerful message has reached the intended audience. During these years with road safety ads, Road Deaths in Britain fell to under 3,000 in 2007 (lowest in 80 years.) In 1941 9,169 people were killed on British roads, with a fraction of the traffic on the roads as there is today. Finally it says that the importance of road safety advert is as clear as ever. To read the complete article click on this link: http://motortorque.askaprice.com/news/auto-0902/40-years-of-road-safety-adverts.asp

These are some very strong road safety ads from Britain:





Don't let any of these 3 ad stories happen to you or anybody you know. Please remember to always drive safely, obey all traffic rules, and pay attention to cars on the streets. Help all the People involved in traffic accidents. Save lives, be aware of road safety!

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